Business & Marketing translation

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Business and marketing translation & transcreation from German and English into Italian

Translations that put your point across.

After all, it’s about your brand identity

Translation is key to the image you want to project onto your foreign audience, suppliers, customers and stakeholders and/or your own employees. People decide whether they want to buy from you or do business with you, based on the impression they get from your company.

Perception matters – and translated content is key to it

Examples of texts I translate for business and marketing are: internal communications, business strategy presentations, contracts and agreements, company policies and procedures, annual reports, HR, training and corporate responsibility documents, websites, brochures, company presentations, press releases, newsletters, blogs, fliers and more.

When you work with me, you can expect:

Insightful and authentic writing style
Flexibility and adaptability
An open ear for your needs

I will work with you so that:

Your marketing message gets to the target audience
You have lively and clear Italian texts, accurately and thoroughly researched, that convey a reliable and professional image of your company. Of course, I will adjust the register to the recipients – be them the guests of luxury retirement homes or the more provocation-prone readers of Vice
You don’t get lost in translation when dealing with cultural-bound elements, which always are potential sources of misunderstanding
You can always count on my help or advice if you have questions related to the localization of your texts in Italian

Here’s what my clients say about me…

“In terms of style, your Italian translations are excellent. They stood out even in the first tests. We particularly appreciate your high degree of flexibility, because we work in a hectic environment and often need to meet tight delivery deadlines. It is not easy to consistently deliver stylistically high-quality texts under time pressure – you have proven to us time and again that you can do just that. ”

Mr. Z.,

translation agency, Switzerland

“Ms. Calciano is a multi-talented and motivated worker. She has translated and proofread texts mainly in the fields of marketing, economy/finance, tourism and law to our complete satisfaction. From the beginning, she has been very committed and also displayed excellent stylistic ability. Her strengths include punctuality and attention to detail. Even with difficult jobs, Ms. Calciano has always delivered a good product with which our customers were also satisfied. Ms. Calciano’s work is highly valued, both in-house and externally.”

Dalibor Damjanovic,

Head of Quality Management, Translation Probst AG

“Ms. Calciano translates texts from the fields of insurance law, marketing and linguistics for me. These include e-learning courses, product presentations, promotional material and articles from linguistic papers. Because of their high degree of idiomatic style, precision and expertise, our customers highly value the translations produced by Ms. Calciano. For my part, I am pleased to commission Ms. Calciano due to the care, reliability and punctuality she exhibits. With Ms. Calciano’s help, I can always guarantee my customers high-quality translations. When I receive a relevant inquiry, Ms. Calciano is always the first translator I approach. ”

Alessandra Savastano,

Savastano Übersetzungsdienst

“Ms. Calciano is a very reliable freelancer, she is always professional in her work and has very good German, English and Italian language skills. She always meets deadlines and shows a high degree of flexibility. Working with her is enjoyable and solution-oriented. The texts mostly come from the fields of marketing, education, industry, communication, tourism, energy and fashion. The jobs have always been delivered punctually and handled to our complete satisfaction. ”

Monica Grasso,

Language Manager, Supertext Deutschland GmbH

“The Allianz Suisse translation department is very pleased to be able to rely on Ms. Calciano’s linguistic competence. Ms. Calciano delivers high-quality translations and is always very flexible. We are very satisfied with this productive collaboration.”

T. Questier,

Head of Translation Department at Allianz Suisse

Transcreation… yet another buzzword?

Yes and no! While I do not agree with the common definition of transcreation as a non-literal, idiomatic, target-culture-focused translation – since word-for-word and unidiomatic translations simply are bad translations! – it is true that translating marketing messages may require to change them completely in order for them to be relevant and catchy to the foreign audience as well as to avoid embarrassing cross-cultural mistakes. Therefore, don’t panic if you don’t recognize your text right away: a different message and tone of voice may be the right choice to translate your idea!